Monthly Program Notes MOST Member Center Targeting Oncologists (New Material) The American Cancer Society reports the lifetime risk of an American male being diagnosed with cancer sometime in his lifetime is almost 45%, and an American female's lifetime risk of developing cancer is about 38%. With these statistics, it isn't hard to imagine why a home care agency should include a specialized focus on cancer care for clients. This month's materials target oncologists specifically, but would also be appropriate for any medical referral source with cancer patients. Important Note on How to Find the Targeting Oncologists Material If you'd like to view the materials that we recommend when targeting oncologists, please click the purple tab at the top of the screen that reads "Targets". Then select the "Targeting Oncologists" link. You can click on the links in this "map" to preview the selections and make note of what you would like to order. You can also print out the "map" to make note of what you'd like to order. When you are ready to make your selections, you will need to select "Make Choices" and then "Item Oriented Choices". You can then find your chosen materials in their respective categories as shown on the Targeting Oncologists Map that you previously viewed. Should you wish to use a specific theme rather than a referral target, you may choose from any of the topics available in our web-based selection system. To see an overview of topics, click here. You may also simply choose items that are not theme based, but that fit into your marketing plans for the upcoming months. Need help expanding your direct mail list for medical referral sources?  MOST can coordinate the research and purchase of direct mail lists in your local  area of oncologists, primary care physicians and more.  Please email  most@corecubed.com for pricing.   Not enough time to WORK at your marketing, even with MOST?  We now offer a "concierge service" for our MOST clients, which means we will make  selections for you, do all proofing and coordination with the printer and all you have  to do is the final approval. Cost for this service is 2 points per month.   Expanded Offerings for MOST Clients  • Clients with Heart Issues Caregiver Training PowerPoint: This PowerPoint is the first in a series of caregiver training PowerPoints meant as training tools for an agency's program to help hospitals reduce readmissions. Find this in the Training/Education category for 2 points.   • Educational Reminder Magnets: Choose from a series of memorable magnet designs, including tips to avoid pneumonia, recognizing stroke symptoms, protecting the heart and symptoms of CHF. Find these in the March New Materials: Targeting Oncologists (New Material) Webinar Information Wednesday, February 29, from 2:00 PM - 3:00 PM Eastern time: "Making Sense out of Private Duty's Role in Transitional Care and Accountable Care Organizations" Presented by: Joan Hazlip, MSN, RN, Director of Education and Programs, Innovative Healthcare Solutions, Naperville, IL. The Affordable Care Act creates new and exciting opportunities for private duty. In this webinar, you will learn about two health care reform initiatives, care transitions and accountable care organizations (ACOs). Tools, tips, and marketing strategies will be presented to help your agency realize its potential in this new market. Visit www.corecubed.com/most- webinars for recordings of past educational webinars.