Download/Print Point Guide for MOST Point Guide for MOST Suggested Monthly Items: • Direct Mail postcard relating to the monthly theme. (2 points) OR themed postcard sent as an eBlast (3 points) OR themed postcard designed in a rack card size (3 points) • A Web banner (matching the postcard design if relevant) to be placed on the home page of your website to extend awareness for the monthly theme and to assist in guiding the user to the helpful resources page, AND resource web links posted to your website to supplement your theme, AND archive box on your website with the previous month’s resource links (the links will be verified when the archive box is created, but ongoing maintenance of the links will be the client’s responsibility) AND choice of up to two of your past month banners linking to their respectively themed archived resource pages. (2-3 points, depending on website design) • Choice of up to two educational and helpful resource sheets that serve as the branded downloads from the Web site, full of real-world advice and how-to’s; these are also suitable for printing and handing out for marketing and sales, or to accompany a PPT of the same theme. (2 points) • An eNewsletter on topics of general interest to those interested in home care distributed to your email contacts on your behalf. (3 points with or without custom intro. text, 4 points level 1 customization, 5 points level 2 customization) • Educational PowerPoint presentation on a monthly theme to use as a powerful sales, educational tool, or for CEUs. (2 points) • A press release on the monthly theme. (1 point) Other Items From Which to Choose: POSTCARDS • Educational Sales Postcard “Why Choose Home Care Over Independent Hire” (2 points) • Client-focused sales postcard (2 points) • Postcard targeting doctors (2 points) • Nurse thank-you postcard (2 points) • Social worker thank-you postcard (2 points) • "Care across generations” sales postcard (2 points) • Sandwich generation - HR departments’ postcard (2 points) • Alzheimer's coffee break sales postcard (2 points) • Services and accepted insurance providers postcard (2 points) RECRUITMENT / RETENTION • Caregiver recruitment postcard (2 points) • Caregiver recruitment flyer (2 points) • Recruitment card – business card style (1 point) • Employee theme communication newsletter (2 points) • Inspirational caregiving message postcard (2 points) • Inspirational caregiving message eblast (3 points) • Recruitment bonus eblast (2 points) • Recruitment bonus payroll insert (1 point) • Caregiver recruitment advertisement (1point) • Application thank you postcard (2 points) • Keep in touch postcard (2 points) • Keep us in mind postcard (2 points) ADVERTISING • Company information card, business card size (1 point) • Basic agency print advertisement (1 point) • Agency print advertisement based on themed postcard (2 points) • Gift certificate: choices for general public, for referral incentives, and for promotions (1 point) • Door hanger ads (2 points) TRAINING / EDUCATION • Caregiver Training PowerPoint for Stroke Care training (2 points) • Caregiver Training PowerPoint for Cancer care (2 points) • Caregiver Training PowerPoint for Alzheimer’s care training (choose one from a three-part series, 2 points) • Caregiver training PowerPoint for heart patients (2 points) • Speakers’ bureau/community education flyer listing of all your past chosen PowerPoints with descriptions, to use as a handout for obtaining speaking engagements (2 points) • Resource information order form for referral sources (2 points) • Complete speakers' bureau packet (5 points) • Home care checklist of questions to ask an agency, with agency answers (1 point) • Themed eNewsletter article (1 point) (and need to select at least a Level 1 newsletter) • Educational PowerPoint on reducing employee stress (2 points) • Community Presentation Invitation postcard (1 point) • Continuing Education state application research (2 points) • Caregiver training PowerPoint for heart patients (2 points) • Educational reminder magnet designs (1 point) EDUCATIONAL BROCHURES • General avoid hospital readmissions with home care brochure (3 points) • Avoid Pneumonia hospital readmissions brochure (3 points) • Avoid CHF Hospital Readmissions (3 points) • Avoid heart attack (AMI) Hospital Readmissions with Home Care brochure (3 points) • Alzheimer’s brochure (3 points) • Parkinson’s brochure (3 points) • Fall prevention brochure (3 points) • Stroke brochure (3 points) • Nutrition brochure (3 points) • Best foods to eat after a cancer diagnosis brochure (3 points) • Combating the side effects of chemotherapy brochure (3 points) • Overcoming Objections to a Caregiver brochure (3 points) • Models & Payment Options of In-Home Care brochure (3 points) • Glucose Level Warning Signs brochure (3 points) • Recovering After Heart Surgery brochure (3 points) • Veteran’s Housebound Benefits brochure (3 points) • Cancer care at home: partnering with patients and physicians brochure (3 points) • Funding home care brochure (3 points) DESIGN • Going home preparation packet (2 points) • Branded Inspirational Bookmarks (1 point) • Branded print newsletter using eNewsletter content, directing readers to website to review entire newsletter with links (1 point) Must have previously chosen print newsletter template and have newsletter archive on website. • Branded note card (1 point) • Greeting card: choices for birthday, sympathy, and thank-you cards (2 points) • Branded print newsletter template in Microsoft Word (1 point) • Educational Sales Flyers (2 points) SEO/WEBSITE MAINTENANCE • SEO website refresher (5 points) • SEO reporting services (5 points for initial reporting, 3 points for any months thereafter) • Directory listing services in Google Places (3 points) • Directory listing services in Google Places, Yelp and Yahoo Local (5 points) • Customer satisfaction survey (3 points) • Educational Primer on Private Duty Home Care PowerPoint video for website (4 points) • Educational Warning Signs That Help at Home is Needed PowerPoint video for website (4 points) • Website Maintenance Package (3 points) • Website Link Check (2-6 points) SOCIAL MEDIA • Facebook fan page setup (4 points) • Facebook custom tab for MOST web banners (2 points) • Facebook custom Welcome page (2 points) • LinkedIn enhancement (4 points) • Twitter setup (4 points) • PR 2.0: Five Twitter/Facebook entries based on previously chosen MOST press release (1 point) • Blog writing services (2 points or 3 points for writing plus posting) PUBLIC RELATIONS • Local media list building or refreshing (2 points) • Company announcement press release template (1 point) • Custom written company event press release (3 points) HOLIDAY ITEMS • Holiday banner for Web site linking to holiday gift ideas for seniors branded handout (2 points) • Holiday greeting card (2 points) • Holiday greeting card as eCard (3 points) • Holiday Series Consumer Focused Postcard (Series of 3 postcards) (2 points per postcard) • Valentine’s Day eCard (3 points) • Mother’s day cards (2 points) MEDICARE ITEMS • Medicare eBlast (2 points) • Medicare sales sheet (2 points) • Quick Facts F2F Requirements Flyer or Rackcard (2 points) HOSPICE ITEMS • Hospice physician prognosis sheet (2 points) • Hospice physician sales sheet (2 points) • Hospice family (consumer) sales sheet (2 points) • Hospice/Home Health focused eNewsblast (2 - 3 points)   MOST Member Center