June 2012 MOST Program Information
Targeting Funeral Homes
for Referrals
Funeral home directors present a highly
untapped resource for home care
referrals. In a research study performed
by MOST, none of the funeral homes
surveyed had been approached by a
home care agency for referrals but all of
the funeral homes surveyed knew of
instances when a referral for home care
services would have been appropriate.
Important Note on How to Find the
Targeting Funeral Homes Material
If you'd like to view the materials that we
recommend when targeting funeral
homes, please click the purple tab at the
top of the screen that reads "Targets". Then select the "Targeting Funeral Homes"
link. You can click on the links in this "map" to preview the selections and make note
of what you would like to order. You can also print out the "map" to make note of
what you'd like to order.
When you are ready to make your selections, you will need to select "Make Choices"
and then "Item Oriented Choices". You can then find your chosen materials in their
respective categories as shown on the Targeting Funeral Homes Map that you
previously viewed.
Should you wish to use a specific theme rather than a referral target, you may
choose from any of the topics available in our web-based selection system. To see
an overview of topics, click here. You may also simply choose items that are not
theme based, but that fit into your marketing plans for the upcoming months. Also,
do not forget that we offer social media set-up and postings, plus blog articles in a
variety of subjects as well. So if you have limited time, you can still communicate
regularly with your targets and not have to lift a finger,
Need help expanding your direct mail list for funeral home directors?
MOST can coordinate the research and purchase of direct mail lists in your local
area of funeral home directors. Please email most@corecubed.com for pricing.
Expanded Offerings for MOST Clients:
•
Save Your Health: Heart Health Tip Sheet: Continuing the series of
"superhero" tip sheets for consumer empowerment, this sheet gives basic
information on heart care, paying attention to warning signs and when to
phone the physician. Find this in the Design category.
•
New Social Media Offerings: New offerings include Pinterest, Google+,
adding images to blog posts, and a Facebook Timeline transition. Find these
offerings in the Social Media category.
•
Trifold Print Newsletter: We are now offering a beautiful tri-fold brochure
style print newsletter based on the eNewsletter that encourages readers to
visit your website to view the entire online newsletter. Find this offering in
the Design category.
Additional new MOST offerings that match up with our Targeting Funderal
Homes material are:
•
Postcard: This postcard shows funeral homes how referring to home care
can benefit their business. Find this in the Design category.
•
PowerPoint: This presentation for the funeral home staff educates on how to
make a proper home care referral. Find this in the PowerPoint category.
•
Resource Sheet: This educational sheet gives scenarios of when home care
may be appropriate. Find this in the Resource Sheet category under the
A Primer in Home Care theme.
•
Branded Bookmarks: We have added choices to our branded bookmark
offerings with photos and inspirational quotes that would make a wonderful
giveaway for clients (or potential clients) who have lost a loved one. Find this
in the Design category.
Recorded Educational Webinars
Visit www.corecubed.com/most-webinars for recordings of educational webinars.
MOST Member Center
Click here to load this Caspio Online Database.
